The Certified Advantage
Using Certified seed is one of the best management tools for your farm. It gives you better quality seed, new marketing opportunities for your crop and access to new varieties that are bred for your growing conditions. Certified means certainty.
All sectors of the agricultural industry are moving toward a value chain model – a model based on quality assurances. It means establishing clear lines of production from raw product to end-use. Customers know what they’re buying and, when necessary, have third-party assurance the product was grown to their specifications.
Whether you are in the business of multiplying seed stock, supplying grain and oilseed products for specific end-use, or buying ingredients made from grains and oilseed to use in food products that shift in consumer demand is important. Your reputation depends on delivering consistent quality to your customers. It means knowing where, how and from what progeny your seed or food ingredients were produced. Complete crop knowledge from start to finish. In other words having a quality assurance system or identity preservation program that you can rely on.
Canada’s seed growers can help provide the assurance to you and your customers. They are committed to Canada’s seed system, its standards and methods of producing clean, true-to-type, high quality seed. They can be a key component of your own quality assurance system, helping you meet the quality image your company stands for.
Quality in, quality out. Canada’s seed growers are an additional piece of assurance that you are retailing a quality product every time.
- Canadian farmers who plant Certified seed are providing better quality grains and oilseeds, are creating new marketing opportunities for crops, are managing their risk, and have access to new varieties that are bred for success.
- Food processors/manufacturers using grains and oilseeds grown from Certified seed get the assurance of starting with the best ingredients available – that is the foundation of quality foods and a promise they can market to today’s health conscious and food savvy consumers.
- Consumers buying products made with Certified seed can have the confidence that they are spending their grocery dollars on quality foods made with quality ingredients.